Prevailing wisdom on political campaigns dictates that candidates should run to the fringes of their political party in order to appease their base in the primary election. Then, candidates should sway back toward the middle of the road for the general election in an attempt to court independents and undecided voters.
Mitt Romney, the 2012 Republican nominee for President, most notably used this strategy, admittedly to an absurd extreme.
However, most candidates vying in a competitive election, be it a presidential or state contest, employ this method.
One notable exception is Greg Abbott, the Texas attorney general and Republican candidate for governor this November. Abbott does not look to be realigning toward the center in preparation for the general election, in a high-stakes gamble that could either prove disastrous for him or devastating for Democrats.
On March 4, Abbott won the Republican primary for Governor with more than 90 percent of the vote. During the eight-month lead-up to his primary victory, Abbott took increasingly extreme political positions in an effort to both woo Tea Party voters and drive Texas Workforce Commissioner Tom Pauken — a prospective candidate — out of the primary.
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