The Houston Chronicle reports that YouGov, in conjunction with both CBS and The New York Times, has conducted a nationwide poll of gubernatorial and senatorial elections. Overall, the poll shows that Republicans are doing very well throughout the country, and stand a significant chance (in their minds, 60%) of retaking control of the US Senate. As expected, the results paint a gloomy picture for Democrats right here in Texas.
In the race for Governor, the Republican candidate, Attorney General Greg Abbott, leads the Democratic candidate, State Senator Wendy Davis (D-Tarrant County), 54%-37%. A mere 9% are still apparently undecided. Similarly, in the Senate election, Republican incumbent Senator John Cornyn (R-TX) holds a 55%-38% lead, with an even smaller 7% still split between the two. The margin of error in both polls was small enough, given the huge lead one candidate commands, to be statistically insignificant.
The methodology in this poll, however, was suspect. The methodology used something called the “online panel,” which is rather new and untested form of polling. By randomly selecting internet users and then correcting for non-response in a way similar to most other telephone-based polling, Davis’ campaign has accused YouGov of being biased against Democrats since it excludes poorer, less educated and more Hispanic populations. Indeed, by YouGov’s own estimation, only 86% of Americans may be reached using the internet, far less than the 98% reached by comprehensive telephone polls. Landline only polls, however, only reach 63%. YouGov, however, has a decent track record when it comes to accurately predicting Statewide elections.
The important takeaway point from this poll is that some online sources can produce arguably reputable results. The Texas Tribune, for example, uses glorified opt-in online polling that is only slightly more accurate than drawing names out of a hat. Accordingly, while I will take this poll with a grain of salt, I will not wholly discount it the way I assume many of my Democratic establishment friends might.
All in all, the results are not especially surprising for me. Both Alameel and Davis are down 17. For comparison, Bill White (D) lost to Rick Perry (R) in the 2010 gubernatorial election by 13 points and while there was no Senate elections, Democrats lost the downballot races by, on avergae, about 17 points. According to this poll, Democrats are on track for another shellacking of 2010 downballot proportions.
I don’t really think that the race is quite for desperate for Davis; I tend to agree with PPP that her deficit is closer to 14 or 15 points. It is certainly still possible to catch up from that, but not probable.
As I have said ad nauseum over this summer, Davis (and Alameel too, for what it’s worth) needs to run TV ads. She just does. I recognize that conventional wisdom holds that, in order to conserve a political war chest, you do not go on the air until Labor Day, but conventional wisdom is going to deliver Davis a double-digit loss in November if it keeps calling the shots. The way I see it, she needs to double down and go big right now. A media blitz not only would deliver quite a lot of earned media, but it would present the opportunity for her to be put back into contention.
I am aware of the terrible downsides to this strategy. It could not be effective, and Davis runs out of money in late September or early October. She loses by north of 20 points. But the upside is that she could gain some traction. If Davis does not run ads until Abbott has already resigned himself to blanketing the airwaves, the result will be a wash.
Democrats can continue being smug in their ivory towers about polling methodologies and this, that and the other, but at the end of the day, Wendy Davis and David Alameel are at a tremendous disadvantage statewide going into the last 100 days. We –Democrats– have a choice to make. We can bury our heads in the sand and lament our best efforts when we are beat by 13-18 points in November. Or we can go for the gold and take a chance. I choose the latter. Do you?